Matt Plapp is the Chief Energy Officer of America’s Best Restaurants (ABR) — a marketing powerhouse that helps independent restaurants get massive attention in their communities and turn casual diners into loyal, repeat customers. He’s been working with restaurants on digital marketing since 2008, long before most realized the power of Facebook or email marketing.
But this isn’t theory — it’s boots-on-the-ground experience. Each year, Matt’s ABR Roadshow visits over 790 restaurants across the U.S., creating dynamic video content and launching strategic marketing campaigns that generate more than 3 billion social media engagements annually. His team doesn’t just talk about marketing — they live it, eat it, and breathe it inside actual restaurant dining rooms every week.
Through ABR’s sister company, DRYVER, Matt leads thousands of restaurants through proven systems to Attract attention, Build customer databases, and Retain loyalty — using powerful acquisition campaigns and POS-integrated loyalty marketing programs.
Whether he’s in a mom-and-pop pizzeria or a regional fast casual brand, Matt brings contagious energy, real-world tactics, and a track record of measurable results.
If you want actionable, no-BS strategies you can trust — and steal — don’t miss this session.
