Janet Zapata

If sales are slower than you’d like, one thing’s for sure: Maintaining a stagnant menu won’t drive new traffic to your store. Sometimes all it takes is one or two new items that are unlike anything customers can find elsewhere. Inspiration can be found in strange and unpredictable places. Or it can come from the community and the people that you love. Dreaming up and promoting LTOs and unique menu items will build excitement and buzz and set your pizzeria apart from a crowded field. This panel takes a look at how the ideation works for several successful operators and will help you hone your process, too.

For even the most experienced pizza pros, marketing is a weak point. You love making pizza, not marketing it. Fortunately, our panelists of independent operators and consultants have a knack for both. They’re content creators, storytellers, social media wizards and PR magnets who have put in the time, creativity and hard work to craft a consistent message and system that sells more pizza—and it has paid off. In this session led by moderator Rev Ciancio, a renowned restaurant marketing consultant, they’ll take your questions and spill their secrets, demystifying the process and bringing clarity to a challenging facet of the pizzeria business.