If sales are slower than you’d like, one thing’s for sure: Maintaining a stagnant menu won’t drive new traffic to your store. Sometimes all it takes is one or two new items that are unlike anything customers can find elsewhere. Inspiration can be found in strange and unpredictable places. Or it can come from the community and the people that you love. Dreaming up and promoting LTOs and unique menu items will build excitement and buzz and set your pizzeria apart from a crowded field. This panel takes a look at how the ideation works for several successful operators and will help you hone your process, too.

