Welcome to Atlanta, with Chick-fil-A CEO Andrew Cathy
Where
Marquis Ballroom ABCD
6:30 PM - 7:30 PM
Welcome Reception
Get ready to mix and mingle at the welcome reception! We’re serving up delicious snacks, refreshing drinks, and great company – the perfect ingredients for kicking off the QSR Evolution conference. Come ready to connect with fellow restaurant industry professionals in a relaxed setting and let the good times flow!
Future-Proofing QSR: How Brands Are Engaging Next-Gen Customers and Team Members
By Jack Hinchliffe CMO | Habit Burger & Grill, Anna Faktorovich VP of Brand Management | KFC U.S., Amy Durini CMO | Taco Bell International, Neha DK Sr. Director of Marketing | Pizza Hut Global
Keynote
Where
Imperial Ballroom
10:00 AM - 10:45 AM
Digging Into The Intouch Insight DELCO Study: Takeaways For Your Indie Pizzeria
By Laura Livers Chief Revenue Officer | Intouch Insight, Sarah Beckett VP, Sales and Marketing | Intouch Insight
In this groundbreaking survey from Intouch Insight and PMQ, we identify the major pizza chains’ strengths and weaknesses in terms of carryout and delivery—and how you can beat them at their own game. The chains specialize in getting pizzas out the door fast, but are they living up to customers’ expectations? Is third-party delivery worth the extra fees? Do order-taking robots really outperform humans? How much does a smile and a friendly greeting at the carryout counter mean to customers? There’s too much revenue involved in DELCO to leave these questions unanswered. Get the answers here!
Keynote
Where
M103-M104
10:45 AM - 11:15 AM
Networking Coffee Break
Where
Marquis Ballroom
11:15 AM - 12:00 PM
Breakout Session: Reclaim Your Life: Building a Pizzeria That Runs With or Without You
By Patt Miller Owner | Pizza Patt’s Slicehouse, Michael LaMarca Owner & CEO | Master Pizza Franchise Group, Joey Karvelas Founder/Owner | Karvelas Pizza Company
Burnt out? Can’t get a vacation to save your life? If your pizzeria can’t run without you there every single day, what happens if you get seriously injured or ill? Fortunately, replacing yourself—and getting back some much-needed personal time—might be easier than you realize. It’s a matter of training, empowering and trusting your managers and team members so that business keeps humming along. This panel takes a look at how you can start running your company as an owner rather than an owner/operator.
Where
M103-M104
11:15 AM - 12:00 PM
Breakout Session: Some LIke it Cold: Shipping Your Frozen Pizza to Build a National Brand
Freezing and shipping your pizzas nationwide doesn’t just translate to incremental revenue. It can transform your independent pizzeria into a name brand around the country. Featuring single-unit and small multi-unit operators who have taken the plunge, our panelists will show you how they address the logistical, financial and operational challenges involved, including choosing the right pizza style, freezing techniques to preserve flavor and texture, packaging and working with co-packers and shipping partners.
Where
M106-M107
12:00 PM - 1:00 PM
Lunch
Where
Marquis Ballroom
1:00 PM - 1:45 PM
Breakout Session: Franchising 101: How to Grow Your Pizzeria Using a Time-Tested Model
You want to scale your business, but you don’t want to be responsible for every single store. You know franchising is complicated, and frankly, you don’t know where to start. This session features franchisors with decades of experience as well as relative newcomers who can share the challenges they’re going through right now. Learn about franchise disclosure documents and franchise agreements, site selection, build-outs, franchisee recruitment and more.
Where
M103-M104
1:00 PM - 1:45 PM
Breakout Session: Supercharge Your Menu With Game-Changing LTOs and Signature Pizzas
If sales are slower than you’d like, one thing’s for sure: Maintaining a stagnant menu won’t drive new traffic to your store. Sometimes all it takes is one or two new items that are unlike anything customers can find elsewhere. Inspiration can be found in strange and unpredictable places. Or it can come from the community and the people that you love. Dreaming up and promoting LTOs and unique menu items will build excitement and buzz and set your pizzeria apart from a crowded field. This panel takes a look at how the ideation works for several successful operators and will help you hone your process, too.
Where
M106-M107
1:45 PM - 2:00 PM
Networking Break
Where
Marquis Ballroom
2:00 PM - 2:45 PM
Breakout Session: Get Your Pizza Marketing Questions Answered!
By Hengam Stanfield Co-owner | Mattenga's Pizzeria, Sean Jefairjian Owner/Operator | A Slice of New York, Matt Plapp Chief Energy Officer | America's Best Restaurants, Aja “Lynn” Humphrey Co-owner | Lynn’s Chicago Pizza, Janet Zapata Owner/Founder | 550 Pizzeria, Sofia Arango Co-founder, Co-owner | Atlanta Pizza Truck/Latinos en Pizza
For even the most experienced pizza pros, marketing is a weak point. You love making pizza, not marketing it. Fortunately, our panelists of independent operators and consultants have a knack for both. They’re content creators, storytellers, social media wizards and PR magnets who have put in the time, creativity and hard work to craft a consistent message and system that sells more pizza—and it has paid off. In this session led by moderator Rev Ciancio, a renowned restaurant marketing consultant, they’ll take your questions and spill their secrets, demystifying the process and bringing clarity to a challenging facet of the pizzeria business.
Where
M103-M104
2:00 PM - 2:45 PM
Breakout Session: TV Fame and the Pizza Game: Behind the Scenes of TV’s Hottest Cooking Shows
Lights, camera, pizza! If you’ve watched Beat Bobby Flay or Best in Dough—or even non-cooking shows like Shark Tank—you’ve probably wondered: How did these chefs make the cast, what was the experience like, and how can I be next? In this session, our panelists will tell you how they earned national TV fame and success, from the casting process to prepping for and shooting their segments, plus what happens on the set when the cameras aren’t rolling!
Where
M106-M107
2:45 PM - 3:15 PM
Networking Coffee Break
Where
Marquis Ballroom
3:15 PM - 3:30 PM
Sizzling Insights: The QSR Market Boom
Discover the latest developments in the QSR sector. From consumer-driven flavor innovations to marketing strategies that captivate new demographics, this session offers a look into the key dynamics that every stakeholder should understand. Uncover practical strategies to enhance your brand’s market position and build customer loyalty.
After a full day of learning, get ready to connect with the best in the industry for a night of networking. Enjoy food and drinks with colleagues and friends old and new.
Where
Marquis Ballroom
8:00 PM - 10:00 PM
Speakeasy Soiree
Check back for more details soon!
Where
International Ballroom
7:30 AM - 4:00 PM
Registration
Where
Marquis Registration 1
8:00 AM - 9:00 AM
Breakfast
Where
Marquis Ballroom
8:45 AM - 9:00 AM
Intouch Insight Drive-Thru Report Reveal
By Laura Livers Chief Revenue Officer | Intouch Insight, Sarah Beckett VP, Sales and Marketing | Intouch Insight
Like last year, we'll give attendees an early, exclusive look at the fastest, most accurate, and best customer service drive-thrus in America.
Where
Imperial Ballroom
9:00 AM - 9:45 AM
Inspire Brands Keynote
By Kate Jaspon Chief Financial Officer | Inspire Brands
Keynote
Where
Imperial Ballroom
10:00 AM - 10:45 AM
Breakout Session: Pre-Loading 2026: Pump Up Your Sales With a Year's Worth of Moneymaking Promotions
By Matt Plapp Chief Energy Officer | America's Best Restaurants
No more flying by the seat of your pants! Start planning now for a busier and more profitable 2026 with Matt Plapp, the pizza-loving CEO of America’s Best Restaurants and a regular contributor to PMQ Pizza. Plapp and his team work with more than 2,500 restaurants to build year-round marketing plans that capitalize on customer data, loyalty programs, email and the latest social media tools. In this high-energy session, Plapp will help you design and execute a full year’s worth of promotions and irresistible special offers (the kind customers would be crazy to turn down) to drive more traffic and pump up your sales volume.
Where
M103-M104
10:00 AM - 10:45 AM
Breakout Session: Think and Grow Like a Chain Operator!
You have the grit and spirit of an independent operator, but you’ve got big ambitions, too. One or several stores isn’t enough for you. You want to build an empire in your market(s). How do you do it? In this powerhouse session, you’ll discover how to standardize and streamline operations for consistency without becoming generic, institute strict quality controls, develop a clear brand identity, choose your locations strategically, and adopt chain-level purchasing and vendor relationships to secure better pricing.
Where
M106-M107
10:45 AM - 11:15 AM
Networking Coffee Break
Where
Marquis Ballroom
11:15 AM - 12:00 PM
Breakout Session: Culture and Leadership: Coaching Up and Getting Buy-In from Team Members
It’s time to rethink our approach to on-boarding and retaining new employees, especially GenZers. Our panel of experts will explain how they identify high performers, train, motivate and mentor them, and help them grow as restaurant professionals rather than disinterested part-timers with one eye on the clock.
Where
M103-M104
11:15 AM - 12:00 PM
Breakout Session: Opening Store No. 2
By Michael LaMarca Owner & CEO | Master Pizza Franchise Group
So your first pizzeria is a success. Is it time to open a second store? Is that a challenge you’re ready for? Are you sure? Let’s get it all nailed down and make sure store No. 2 is for you. Michael LaMarca of Master Pizza has intimate knowledge of what really goes into opening a new location. This veteran operator and franchisor, who has grown Master Pizza to 15 locations, will walk you through every step, from knowing when, where—and just as importantly—why to launch a second location to creating must-have manuals, building a Lead Team and training the trainers.
Where
M103-M104
12:00 PM - 1:00 PM
Lunch
Where
Marquis Ballroom
1:00 PM - 1:45 PM
Breakout Session: Go Bigger, Go Faster! Engineering Your Pizzeria for Phenomenal Success and Growth
At Mattenga’s Pizzeria, owners Hengam and Matt Stanfield have a system for everything. The fast-growing, family-owned pizza company, with nine locations in San Antonio, is essentially one big system of systems—marketing, management, employee training and scheduling, inventory, sales projections—and each system feeds into another system. And yet the Stanfields bring a sense of joy to everything they do, fostering a warm, welcoming atmosphere for guests while keeping team members on their toes and fully engaged with ongoing challenges that enhance their skills. From checklists and time trials to the “10-20-30 rule,” the Stanfields will help you build an operation that runs smoothly and efficiently while creating a fun, memorable, second-to-none experience for your customers.
Where
M103-M104
2:00 PM - 2:45 PM
Breakout Session: The Mad Scientists of Pizza: Mastering the Intricacies of Pizza Perfection
Our panelists aren’t really “mad”—just crazy about making pizzas and other menu items that will drive customers insane with pleasure. We’ve asked these dough-slinging brainiacs to venture out of their laboratories and spill all of their secrets, from techniques like microblistering and autolysis to crumb structure, the window-pane test, balancing traditional and innovative ingredients, and whatever else springs to mind. There is always more to learn in the pizza-making craft. Here’s your chance to learn from the best.
Where
M103-M104
2:45 PM - 3:15 PM
Networking Coffee Break
Where
Marquis Ballroom
3:15 PM - 4:00 PM
Breakout Session: Get Your Toughest Dough Questions Answered!
The complexities of pizza dough can sometimes leave even experienced chefs baffled and frustrated. What’s driving you crazy? Is your dough formula living up to your dreams? Can’t get time and temperature squared away for consistency? In this dough-focused free-for-all, our panel of experts, led by PMQ’s own Brian Hernandez, will tackle your problems head-on, offering their own unique perspectives based on decades of experience. Just bring your questions and be ready to take notes. Whatever the style, they’ve got you covered!
Where
M103-M104
4:00 PM - 4:15 PM
Networking Break
Where
Marquis Ballroom
4:15 PM - 5:00 PM
Closing Keynote
By Jonathan Neman Chief Executive Officer + Co-Founder | sweetgreen
Keynote
Where
Imperial Ballroom
6:00 PM - 7:30 PM
After Party
The event isn’t quite over until you’ve had the after party! Join us for the official after party where we’ll unwind in style. Enjoy drinks, music, and great company as we toast to a successful event and forge new connections.